Co-founder of BESO

Federico is the co-founder of BESO, based in Mexico City, and has participated in the development of communication strategies for such international brands as Microsoft, Puma, HSBC, Santander, Honda, Estee Lauder, Amazon, Soriana, Volaris, Sheraton, Westin and Lala, among others. He is currently the President of the Interactive Advertising Bureau of Mexico and teaches at ITAM Business School.