UNO Magazine
SOLUTIONS TO CHALLENGES THAT MATTER.
Eugenia Ramirez
Vice President, Strategy and Digital Transformation, Telefonica
Ramirez studied mathematics at the Faculty of Sciences, UNAM and has a master’s degree in Business Administration (MBA) from the Instituto de Empresa in Madrid. As associate principal at McKinsey & Company, Ramirez collaborated on topics of customer centricity, transformation and organizational performance, and contributed to the publication of A Tale of Two Mexicos, a research paper on Mexico’s productivity. She has worked in the areas of strategy, mergers and acquisitions at Walmart and served as principal in Alta Growth, a private equity fund. Currently, Ramirez is vice president of strategy and digital transformation at Telefonica in Mexico, where she is responsible for quality assurance and customers’ digital experiences. Mexico.

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