Head of Brand & Marcomms for Vodafone Spain and president of BCMA Spain

The head of Brand & Marcomms for Vodafone Spain and president of BCMA Spain, she holds a degree in Business Law from CEU San Pablo University and has a professional career that stretches more than 20 years. She joined the telecommunications company in October 2013 as head of Marketing for Individuals. Before that, she served as the director of Services and Marketing Strategy for Citibank Spain. Between 2001 and 2006, she worked in communications at Aldeasa, where she was responsible for Customer Loyalty and Service. Her professional career began in the Marketing Department of Gillette Co., where she led brands such as Oral B, Paper Mate and Waterman. [Spain]