Director of Marketing and Costumer Insights for E-commerce for Mexico and Central America at Walmart / Mexico

She is Director of Marketing and Costumer Insights for E-commerce for Mexico and Central America at Walmart. Leticia is responsible for developing and implementing marketing campaigns focused on generating demand, sales, profitability, content creation and communication channels, as well as building brand awareness for the company’s e-commerce platforms. In addition, she generates and analyzes information concerning online consumer habits and creates best practices for the development of new products and categories in order to ensure an easy and fast omnichannel shopping experience. She has 16 years of experience in leadership, planning and the development of business and marketing strategies for international brands. Leticia holds a degree in Marketing from the Monterrey Institute of Technology and Higher Education (ITESM) and has a postgraduate degree in Digital Marketing from the same university. [Mexico]