Partner and Chief Strategy & Innovation Officer of LLYC
He is a specialist in reputation and business management based on digital disruption. Over the twenty years of his career, he has collaborated in designing and executing construction projects, and in defending or promoting the identity of different multinationals in Spain and Latin America. In the academic world, he collaborates with business schools and universities on both continents, in both research and training in the fields of strategy, innovation, digital identity and management of change. He recently published his first book, entitled “Comusicación”. [Brazil]
