CEO and Secretary-General of Corporate Excellence – Centre for Reputation Leadership / Spain

He holds a Ph.D from Jaume I University in Castellón, and a Master’s degree in new trends and innovation processes in communications. He holds a degree in Psychology from the Complutense University of Madrid and took up the Management Development Programme at IESE. He began his career as a qualitative and quantitative market research technician at Alef, and then worked in Strategic Planning at J. Walter Thompson, and as a partner at Millward Brown Int. In 1998, he joined the Strategic Analysis Unit at Argentaria. Until February 2011, he was the Head of Communications Strategy at the BBVA Group. In this position he was in charge of the company’s global brand, reputation, and metrics. Since April 2011, he has been the CEO and Secretary-General of Corporate Excellence – Centre for Reputation Leadership. [Spain] @aalloza